Book: The LinkedIn Personal Trainer

Born out of helping others with LinkedIn, Steven Tylock has written a book entitled The LinkedIn Personal Trainer. The book is a comfortable mix of explanatory text and short exercises to help anyone build a better profile in LinkedIn, create stronger connections, and ensure that LinkedIn does help them professionally. It's actually written in a question/answer format that seems very natural and not stilted.

I read an electronic version of the book while traveling and was amazed at what I learned, even though I've been using LinkedIn for several years. I found myself making notes of things I wanted to change in how I use LinkedIn. One idea I wrote down was to give more recommendations to colleagues. Tylock suggests that we actively seek recommendations for ourselves, but I think we should also voluntarily give recommendations to others, especially those whose work we value.

I've always said that you must "work" LinkedIn in order for it to work for you. Tylock's book proves that my adage is true and gives plenty of tips to help with that effort.

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Technorati tags: Connecting, LinkedIn