Earlier this month, Nora Young of CBC Radio
interviewed Don Tapscott (24 min.). Tapscott is the the author of several books, including most recently
Grown Up Digital: How the Net Generation is changing your world. In the interview, he outlines several norms for digital natives (or Net Gen as he calls them), including their desire:
- To customize everything.
- For choice.
- To scrutinize things.
- For innovation.
- For speed in everything.
- To have fun with the products and services that they use.
This is a group that is used to interacting with each other online, exchanging information, and collaborating. While some may see their use of social networking tools as "just" fun, they are actually using the tools for fun and for work.
At the 7:45 minute mark, Tapscott tells a story about a college student (Joe), who is excelling in school and has received a Rhodes scholarship to Oxford University, but doesn't read books. Yes, he references books and taps into a lot of information, but how he accesses and uses information is different that what many of us are used to. Wow, a very powerful story!
With digital natives (or Net Gens) accessing information differently -- and with the norms that they hold dear -- how do we deliver content to them? What changes do we need to make to our web sites? Our databases? Our other delivery systems? These are questions that we all need to be asking of ourselves and our organizations.
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Social Networking ToolsLabels: Social Networking Tools