SPOS #168: An interview with Avinash Kaushik

This morning I listened to this podcast interview of Avinash Kaushik on the Six Pixels of Separation podcast (#168). Kaushik is Google's Analytics Evangelist and the author of Web Analytics: An Hour a Day and Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity. This podcast was geared towards marketers and those that track the impact that marketing has. Kaushik is passionate that marketers need to change and adopt Internet marketing. While he believes that you can survive in the near-term without Internet marketing, in the long-term you will not. He also noted that new companies would be more likely to adopt Internet marketing rather than old companies that want to do it they way they always have. Those companies need to challenge themselves to change. The podcast is 25 minutes in length and worth listening to.

Mitch Joel, the host, does Six Pixels of Separation weekly. He is also the author of the new book Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.

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