eNetworking 101: The Blog

Thursday, December 24, 2009

Oh shiny! (it's really about community)

New Year's Eve BallThis is the time of year when we're surrounded by shiny objects. Everything glitters and attracts our attention. Like little children, we may find ourselves running from one shiny object to another. And while that's fun during the holiday season, that behavior when it comes to social media might be fun, but it isn't useful.

On February 10, I'm giving a presentation entitled "Social Media: Do's, Don'ts & Why Not's" for the Syracuse Chapter of the Association for Computing Machinery. I'm going to talk about the problems, pitfalls, joys, and benefits of social media and one of those is the "oh shiny" effect.

Holiday decorations in Macy's (NYC)The "oh shiny" effect is what happens when people are attracted to the next social media tools (i.e., a shiny object) and continue to run from one tool to other. More productive is to be more selective. Yes, you need to try a few tools in order to know which ones are truly appropriate, but then make some decisions and don't feel like you need to use everything. Using everything means that you're splitting your time across many tools, rather than concentrating your efforts on a few tools.

It can be helpful to keep in mind your real goal. The goal isn't how many tools you can use. The goal is establishing or becoming part of an active community, and then interacting with that community so they value you and what you do. Oh...but you want to sell stuff. People will do business with you if they know you and value you. Use the tools to establish relationships and the money will come.

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Thursday, May 1, 2008

What online social networking tools are you using? Answers from a group of consultants

I asked a group of consultants which online social networking tools they were using, and here are their answers. How many are you familiar with?
I am unsure what "Connects" is and a web search doesn't quickly surface a likely candidate. So if you are using Connects, please tell us the URL! Thanks!

Notice that no one mentioned Google Groups or Twitter. I know that some members are using Twitter, but they weren't there that day. And perhaps some are using Google Groups, but don't realize it. Of course, the question they might ask themselves is what tools should they be using!

Updated 5/27/3008


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Thursday, February 14, 2008

How to find Twitterers (twits) near you

Want to find people who are using Twitter that are geographically near you? Try TwitDir. Pretty cool! Bet you'll find a few people to follow using that.


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One woman's experience with Twitter

The New York Times today has an article that chronicles one woman's experience in trying to use Twitter with her family. The bottom line, they didn't get it. Walter J. Carl, an assistant professor of communications studies at Northeastern University, said:

The people who I see using it are an older demographic, people in marketing or P.R. or advertising, who use it for work, to present themselves as particular types of people. They’ll twitter, ‘I’m traveling,’ or ‘I’m going to interesting restaurants.’ They’re using it to do identity work.

I find Twitter to be an excellent tool for:

  • Offering and receiving support
  • Exchanging short bits of information
  • Making people aware of what you do

However, for it to be productive, you need to be Twittering with a group of people that you have something in common with. They may be friends, work colleagues, or fellow hobbyists. Without that group, Twitter is meaningless.

And Twittering with people you barely know is okay. You may find that Twitter helps you to get to know them better and build trust....all stepping stones for successful networking.


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Wednesday, December 19, 2007

Article: Why you'll finally use LinkedIn

This article is a quick read and gives you the reporter's and LinkedIn's CEO perspective on the site. For example:
Linkedin, by contrast, is a sort of high-end consensual database of colleagues. In some ways it aims to turn the entire planet's workforce into one big set of colleagues, who only come to know one another when one can solve a problem for the other. You can look for that job or find that consultant or employee, because Linkedin's member data is essentially open for all to see, and because the site offers search tools to help you slice and dice it. (They are much more sophisticated and useful if you're a paying member.)
BTW an updated version of LinkedIn is in the works that will make it more of a portal that you use daily.


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Sunday, December 16, 2007

Facebook Fridays

iLibrarian writes:

Tech company Serena Software is introducing a unique program called “Facebook Fridays” into their corporate routine. Each Friday, employees are encouraged to take an hour to fix up their Facebook profiles and connect with personal and professional contacts (including co-workers) using the social networking software. Serena President and CEO Jeremy Burton is hoping that using Facebook as a company intranet will bring a sense of community to their 800+ global employees.

Read more about what Serena Software is doing here.



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Blog post: How to Track Down Anyone Online

I like following the blog posts on Lifehacker because they always come up with something that is interesting. This post provides some good ideas. Of course, a professional searcher (like me) would use other tools too.


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Friday, December 14, 2007

Blog posts: LinkedIn for Newbies

Well this is a link to a 10-part series on LinkedIn for newbies. If you're using LinkedIn, but still not feeling connected, this posts may provide the help and inspiration that you need.


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Wednesday, December 5, 2007

Ning!

The name says nothing about what it is, but Ning is a growing social networking service that allows you to "create, customize, and share your own Social Network for free in seconds." In Ning, you can join multiple networks on topics such as:
Some groups are open to anyone, while others are "invitation only." Group pages allow for forums, posting of videos & photos, information from member blog posts, and other stuff. The group "owner" decides what can be on the group page.

Members also have individual pages on which they can include a variety of things as well as customize the look of the page. Unfortunately, a person who is part of multiple networks in Ning must setup an individual pages for each network. That can be a pain the "back side" after a while and also make it difficult to track "what's where."

Although I first was thrilled with Ning, I quickly found it difficult to keep up with the multiple conversations. Ning does allow you to follow the forums through RSS feeds, but that has not kept me truly connected with my groups in Ning. Personally, I find that I will use Ning when I have a specific question that I feel one of the groups on Ning can answer for me. Others, though, find Ning quite useful and some groups have found very interesting ways of using Ning. For example, the two-day conference in Australia called "Beyond The Hype 2008: Web 2.0" is using a Ning group to disseminate information to people who are interested in the conference and allow for those people to interact before the event. This is a very focused group, which seems to be working well.

Is Ning for you? I don't know. I do think it is worth looking at. Do a search and take a peek at some of the groups. You might want to join an active group, setup a basic page for yourself and participate for a while. See who you can connect to and what information is being shared. You may not really know if Ning is for you unless you jump into it.




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Monday, November 26, 2007

Article: (part 1) Social Networking Tools: Let's Be Social

[This article is divided into three parts: Part 1, Part 2 & Part 3. This article was previously published in the November 2007 issue of the RPCN Newsletter and a version of this article appeared in Oct/Nov issue of the Bulletin of the Information Technology Division/SLA.]

After the presentation I did at RPCN on Sept. 21, I realized that it might be useful to talk more about how I use various online social networking tools and when. I am a firm believer that you need a defined reason (or benefit) to may your use worthwhile, so I am chronicling my benefits in hopes that you might see how they will benefit you.

I spoke about social networking tools in three categories. Some tools help you connect with other people. Others provide ways for you to share information with others. Finally, a growing number of tools facilitate collaborations. A trend is for a tool to work across these three categories and several that I use do just that.

CONNECT

We are used to connect face-to-face, on the phone or via email. Social networking tools allow us to connect in ways that ensure that we are:

  • Accessible
  • Able to exchange information fast
  • In the know and considered part of "the crowd"
  • Not "missing in action"

In fact, these tools allow us to be "hyper-linked." You are linked to your colleagues not just in one way, but many ways.

The tools you use to connect to your colleagues will depend on the tools they are using. The people with whom I want to connect are using LinkedIn.com and Facebook.com. Some of us also connect as friends through various sharing services (below) including Flickr.com.

LinkedIn describes itself as "a place to find and leverage professional opportunities, now and throughout your career." There are more than 14 million professional on LinkedIn who:

  • Present their professional capabilities
  • Find and connect with colleagues
  • Use their extended networks to find and reach potential partners, clients, or employees
  • Discover business opportunities
  • Locate information

A basic account on LinkedIn is free. Premium accounts are available for those who really want to work their networks in LinkedIn. As an example of a LinkedIn profile, you can view mine at http://www.linkedin.com/in/jillhurstwahl . Notice that others on LinkedIn can leave recommendations on your profile that are visible to everyone.

If you are using LinkedIn and want to learn more about using it effectively, read LinkedIntelligence.com, a blog that focuses specifically on LinkedIn. The blog gives great advice for making LinkedIn work better for you. You might also read
The LinkedIn Personal Trainer written by RPCN member Steven Tylock.

Facebook.com was originally a place for college students to connect. (Some of us may have memories of the printed face books given to us as college freshman). After a while, Facebook was opened up to high school students, and then to business people. Facebook has replaced MySpace for some, because of its better features and functionality. Facebook describes itself as "a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet."

Here is a good place to talk about privacy as well as learning more about your colleagues. It is important to consider what information you do not want to disclose about yourself online and then be consistent in applying your rule with every social networking tool. For example, I am very honest about who I am and what I do, but I do not disclose my home address.

Since people generally are willing to be more open about their lives in these social networking tools, you can often learn more about your colleagues through these tools rather than what you can learn from them face-to-face or via email. Someone can easily "buffalo" us in a quick face-to-face meeting, but may drop his/her guard online because the person sees these tools as both serious and fun (and we tend to disclose more when we're having fun).

To read a blog post I did on Facebook, go to http://tinyurl.com/ypwg2z . I'm on Facebook for a few minutes each day, updating my status (what I'm doing), checking on a colleagues, and perhaps sending a message to someone else. Facebook has become an important tool for staying in contact with several specific people. I've been able to use Facebook to teach my "friends" what I do in my consulting business, which I believe to be very valuable.

Friends? Many of these tools allow you to connect with "friends." Friends are those people that you want to be connected with, whether they are a friend, acquaintance or someone you don't really know. Who you consider a friend is a very personal decision. Some people will "friend" someone they have actually met face-to-face. My rule for who is a friend is different for each service I use and based on what I'm trying to achieve in a specific social networking tool.

** Continued in
Part 2 **


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Article: (part 2) Social Networking Tools: Let's Be Social

[This article is divided into three parts: Part 1, Part 2 & Part 3. This article was previously published in the November 2007 issue of the RPCN Newsletter and a version of this article appeared in Oct/Nov issue of the Bulletin of the Information Technology Division/SLA.]

SHARE

The power in using social networking tools for sharing is that you can share what you know AND you can benefit from what other people have shared. Tools that fall into this category include blogs, micro-blogs, wikis (discussed below), and photo, video and presentation sharing web sites.

A blog is a website where entries are written in chronological order and commonly displayed in reverse chronological order. Think of each blog entry (post) as a short article. Most blogs allow for comments, which means that readers can add information or feedback on specific posts. Business blogs are often focused on specific topics where the authors share information that they have with their readers. Since a blog can have a tremendous amount of content, blogs often rank well in search engine results. If you are trying to establish yourself as an expert, a blog can help you do that. I used my blog (www.digitization101.com) to establish an international reputation in digitization. That reputation did not come overnight, but was built by consistently adding to my blog and then marketing my blog constantly.

There are several places were you can build a blog for free including Blogger.com (owned by Google), WordPress.com and Vox.com. There are actually many web sites were blogs can be built. Please think about what functionality you want in order to decide what site/software is best for you.

Micro-blogs are places where you can send and receive short messages (under 140 characters) with a group of people. They are different from instant messenger services because you are broadcasting your messages to a group of people, not just to one person. Micro-blogs are an interesting way of sharing information with people you know. I'll admit that you can't really understand a micro-blog unless you use one. The one I'm using is Twitter.com (see http://twitter.com/jahurst/with_friends). I don't use Twitter every day, but I have found it a great way of feeling connected with others, and of exchanging information. I do receive useful information from colleagues via Twitter that I know I would not have received otherwise.

There are many sites for sharing photos, videos and presentations. Photos can be shared at Flickr.com, PhotoBucket.com, and KoffeePhoto.com. I use Flickr because I have colleagues that use Flickr. Most photo sharing sites are free, but may charge once you get above a specific number of photos. (Some people have thousands of photos online!) Although I began using Flickr as a way of sharing fun photos, I quickly found business uses for the service:

  • Post screen shots of presentations.
  • Post information that you want people to review or comment on.
  • Post photos to use for instruction (formally or informally).
  • Store photos that you want to use on your organization's web site, then use a widget to display those photos.
  • Search photos for ideas.

For more information on these five uses, go to http://tinyurl.com/yowd74 .

When we think of videos, many of us think of YouTube.com, but there are actually other services for sharing videos (e.g., Yahoo and Google). Although you may not have video to share, think of searching these sites for videos on business topics that are of interest to you (e.g., 7 Behaviors of Business Success). Many reputable organizations are placing their videos in these services as a way of spreading their message or sharing important information. I now incorporate YouTube videos into several of my workshops because they do an excellent job of illustrating key points.

I put my presentations on my web site, but I could place them in a presentation sharing service like SlideShare.net. (Actually one presentation is there at http://tinyurl.com/yqnswg .) This service allows people to upload and share presentation for free. If you don't have presentations to share (or don't want to share them in this way), you can still use SlideShare to find presentations that interest you. There are presentations on many business topics.

If you need to share your bookmarks (or favorites) from your Internet browser, there are tools for that too. This can be useful if you are collecting bookmarks on a specific topic and then need to share them with your clients or partners. One site for sharing bookmarks is http://del.icio.us. I have found del.icio.us important in working with one specific client. (I've since gotten additional mileage out of those bookmarks with other colleagues.) No need to worry about emailing URLs and having them "break;" I just tell people by del.icio.us account information. To see my bookmarks on podcasting, go to http://del.icio.us/jahurst/podcast .

** Continued in Part 3 **


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Article: (part 3) Social Networking Tools: Let's Be Social

[This article is divided into three parts: Part 1, Part 2 & Part 3. This article was previously published in the November 2007 issue of the RPCN Newsletter and a version of this article appeared in Oct/Nov issue of the Bulletin of the Information Technology Division/SLA.]

COLLABORATE


I am writing this article using Google Docs (docs.google.com). Google provides software that allows you to create documents, spreadsheets and presentations on its web site, with many of the features or functionality that you are already familiar. The files are password protected, but I would not place anything in them that was proprietary or confidential. Google Docs allows you to create and edit a files with a group of collaborators, whom you select. Multiple people can edit the files at the same time. Google keeps track of the changes (revisions) and the person who makes them. (That information is viewable, if necessary.) I find Google Docs and Zoho (www.zoho.com), which provides even more tools, to be great tools when working at a distance with a colleague. There is no need to email files back-n-forth and worry about who has the correct version. In one instance, a group of more than a dozen people edited a procedures manual in Google Docs. We were able to make changes effortlessly, leave comments, and mark text that needed to be discussed. This allowed the group to work faster and more accurately.

At their core, wikis are a way of collaborating or allowing a group to share what they know on a specific subject. The most famous wiki is wikipedia.org, which is an encyclopedia being built by thousands of people. Wikis are a great way of building and maintaining manuals, since they often require input from several people and need to be maintained by several people. Many wiki web sites allow wikis to be built for free, but your wiki will likely have ads in it. To eliminate the ads, you may need a fee-based account. To find a wiki that suits your needs, check the wiki matrix at www.wikimatrix.org.

Why am I using Google Docs for writing this article? I'm on my laptop and don't want to have to transfer the file to my desktop to edit later. With this document in Google Docs, I can work on it from either machine, or from another location, as I tweak my wording. In this case, I'm using Google Docs as my word processor instead of MS Word. (By the way, you can export documents created in Google Docs using several common formats, including MS Word.)

Both Google Docs and Zoho are free. I should note that Google has taken some criticism recently of their licensing agreement on Google Docs (see http://tinyurl.com/yqr9r4). At the moment, I don't see a need for concern, but we should all remember that we're using a service that we don't ultimately control.

CUT DOWN YOUR PHONE BILL

We've heard of voice over Internet protocol (VOIP) or broadband phones. If you are not using a broadband phone service (e.g., Time Warner), you can still take advantage of the technology using services such as Skype.com. I decided to use Skype in January 2007, when I realized that I was going to be on a many long distance conversations with clients this year. For $30/year (plus a $25 headset), I can use Skype to call any telephone in the U.S. or Canada. Yes, unlimited phone calls for $30/year. Calling international is also very inexpensive. The call quality is very good and I have definitely received my money's worth. You can also send and receive instant messages through Skype as well as exchange video.

ONE MORE TOOL

Likely you've noticed that some of the URLs in this article are from tinyURL.com. Instead of emailing or printing long URLs, you can use tools such as tinyURL.com or DigBig.com to create short, easy to type URLs. Both services are free and very easy to use.

EVERY DAY & EVERY WEEK

I use at least two social networking tools every day. Besides blogging every day, during a typical week, I'm on instant messenger, Skype, Facebook, Twitter, and Flickr. Depending on what I'm doing, I'll also be on YouTube and spending time in a virtual world (SecondLife.com). Over the last year, I've cutback some tools (e.g., MySpace) and adopted others (e.g., Twitter). The tools I'm using now are useful to me and are easy to use. I know that in the next year, the tools I use will continue to change. I keep an eye on my colleagues and see what they are using, as well as trial tools that sound of interest. However, I won't adopt a tool unless I know that there are others using the tool that are in my circle. Social networking tools are meant to be learned and used socially. So I'll learn the new tools with my friends and adopt what the group adopts.


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Wednesday, November 21, 2007

Blog post: TWITTER TOOLBOX: 60+ Twitter Tools

Why people like Twitter can be difficult to describe as well as what you can do with it. Twitter describes itself this way:
Twitter is a community of friends and strangers from around the world sending updates about moments in their lives. Friends near or far can use Twitter to remain somewhat close while far away. Curious people can make friends. Bloggers can use it as a mini-blogging tool.
The key is that the messages sent through Twitter are 140 characters or less, so these are compact messages, not long ramblings.

Today, I exchanged public and private "tweets" with a consultant who was wondering about creating a cancellation policy for her workshops. She posted a public tweet asking if anyone had a policy and I responded publicly, then privately with more details. The information exchange was quick and to the point...and timely.

If you're using Twitter and wondering what else you can do with it, you might want to cheek out this list of Twitter tools. I installed TwitterFox yesterday and really like it. Better than another add-on I tried earlier. And today I used Twittersearch to locate mentions of Alton Brown. Someone is posting links to his Thanksgiving recipes (as I learned from another person on Twitter) and I wanted to see them. Voila, there they were!


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Monday, November 19, 2007

Quick LinkedIn statistics

These statistics were published in the Sept. 5, 2007 issue of USA Today and give you an idea of why you should be a part of LinkedIn:
  • Founded in 2003
  • 154 registered users
  • More than 1.4 million members who self-identify as senior executives
  • All Fortune 500 companies have executives that are members of LinkedIn
  • On average, 25 new members join every minute


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